Marketing 
Free Publicity
Get free publicity wherever you can.  

Invite the food writer at the local paper to visit your venue for a drink or a meal.  

Suggest ideas for stories he or she might like to write concerning the pub & club industry.  

If your venue gets a good review, create a poster (free from us to solely represented clients) that shows off the review in an attractive way, distribute it around the locality and put it up in your venue.  

Make new friends
DJ’s. Who are the main DJ’s at your local radio station?  

Make friends with them via Facebook, Twitter, email etc… and keep feeding them news of what’s happening in your pub or club, how much you have raised for charity, someone that sang there and is now famous etc…. Make their life easier; they are always looking for news!

Editors. Find the name of the entertainment editor of your local paper. Offer to write an article on a local entertainment topic.

Funerals. A valuable friend will be your local funeral director. 
Most clubs and pubs have the facilities required for these receptions and they’re a great source of income. Look up your local funeral director.

Make yourself seen, give your venue a profile
Join fellow Business people at the local Round Table, Chamber of Commerce, Rotary Club, Business Clubs, etc. 

Lend your name to local charity events, so you gain a positive reputation for contributing to the community.

Local Events
Advertise your venue at local events, create flyers, posters etc… Have a drink and,or a meal at our place after the show (or whatever the event). Contact event organisers, perhaps you can give them a discount.

Local Meetings
Host local meetings.  Where do the local business groups, women’s groups, farmers, accountants, or police hold their meetings – why not with you?  

What about local big employers – are they looking for somewhere different to hold off-site meetings and team-building events?  

If you have spare rooms available, there are all sorts of possibilities for making use of them.

Pub Marketing Sites
There are many sites that will give you ideas; here are some of the more popular ones:
Pub Marketing Expert
The Publican
Brewhouse Group
Ehow
Betterprint
Morning Advertiser
Fazes
Smarterpub
Pub Champion
Ready2use
Internet Marketing For Pubs

Job Clubs  
Get in touch with your local council and offer a room for Job Clubs...the council will run these on a afternoon which could get you more members.

Societies & Clubs
Invite local societies and clubs to use your venue as a regular meeting place. 

Offer them discounts and special offers. 

A few clubs visiting each month on quieter days can significantly boost profits.

Sports Teams
Is there a local / newly formed Football / Rugby / Cricket team looking for a home?

Have you a Pool Team or Darts Team? Is there room for another team?

Tea Afternoons
Turn your venue into an afternoon tea room. 

Offer customers a selection of speciality teas and serve cakes and sandwiches. 

Hire a pianist to provide an atmosphere.

Tea dances could also feature.